Belodore opened its tenth perfumery in the region in a European capital full of history, cultural heritage, and unique baroque architecture. The latest perfumery is located in the capital of Bulgaria, in a very popular location visited by everyone who sets foot in the capital - Paradise Mall shopping center. Belodore has once again turned the everyday space into an oasis of niche perfumes and premium skin care cosmetics that provide an extraordinary shopping pleasure.

The opening of the new perfumery has brought significant changes to the Bulgarian market, as lovers of premium perfumes and cosmetics can now look for famous world brands Etat Libre d'Orange, Juliette Has a Gun, Escentric Molecules, Costume National Scents, Dr. Barbara Sturm, Swiss Perfection, Margy's and Elemis.