Harnessing the infinite power of nature, the new APEX Parfum connects us to the Earth and its spiritual energies, unleashing instincts and abilities that lay dormant within each of us. Grounded in inspiration from the world’s APEX Animals, this Mandarin and Pineapple fragrance was designed to unearth your connection to nature’s most powerful creatures, pushing you to challenge your limits and open your eyes to new opportunities. Only when we embrace our connection to nature and our innermost instincts can we reach the APEX of our potential, becoming the best version of ourselves.
Created By British Perfumer Roja Dove, Roja Parfums is widely recognized as the world's most luxurious fragrance house. Roja Dove is renowned for working with only the finest quality materials; from Rose de Mai, Jasmine de Grasse and natural ambergris, all costing considerably more than pure gold, through to handmade, silk-lined boxes, and bespoke crystal-encrusted, 24-carat gold-coated caps, and candles with their fine fragrance-grade oils mixed with the finest wax and painstakingly poured by hand, everything is made without compromise. Each scent is made in England, and Roja Parfums is a true testament to the beauty of British perfumery. Roja Dove is equally well known for his creative perfumery style, with American GQ referring to him as ‘the greatest nose in the world’, and The New York Times considering him ‘a master tailor of scent’. When it comes to luxury fragrance, there is really nothing quite like Roja Parfums.