A clear, dry and powerful word in its simplicity. Or superfluous. It’s almost a syllable, more than a
word. Not everyone is able to apologize when they make a mistake: but almost always, it is the
best way to end a conflict. Apologizing or asking for forgiveness is too often interpreted as an
act of submission, of weakness, pushing us to continue on our own path, fast in our daily life, in
order not to give in to the humiliation of being wrong or even more to work inside oneself to
self-analyze, acknowledge ones mistakes, and finally to know how to ask for forgiveness. They
are tortuous passages, which create scars and painful grooves inside ones soul. But change is
necessary and requires character, courage, personality and a sense of justice. The ability to apologize is typical of self-confident people, who are not afraid to stoop and humble
themselves, but on the contrary are sure that they can improve and not repeat the mistake.
Sincere apologies are the consequence of a reflection, of a profound exchange of opinions: it is
necessary that they come from the heart, and that they have passed through the brain and
mouth after having made pindaric flights also made of suffering and wounds. _scusami_ is a
form of oblivion composed of a large bouquet that reconstructs the memory, frees us from a past
that does not want to go away but only through it that we take leave of the past and can project
ourselves more consciously into the future. They are past flowers that pierce and are lost, in the
most humble, dense and true forgiveness. The materic bottle evokes the whole emotional
journey, combined with difficulties and sacrifice.
Filippo Sorcinelli is a lifestyle brand, the result of contamination between the arts. In 2014, as a tribute to the Atelier LAVS, the first fragrance of the UNUM collection was born, like a sort of olfactory
tailoring, then followed by perfumes dedicated to the artistic passions of their creator: gothic art,
music, photography ... the fog. Filippo Sorcinelli is not only synonymous with niche
fragrances; the company's projects range volcanically in every sector: art, events, fashion,
design, in a concept of lifestyle that embraces different aspects of contemporaneity through
unusual shapes and materials. A journey through spirituality and harmony, in the constant and
audacious search for beauty.