Like a sparkling jewel box, the Roja Parfums flagship boutique at 51
Burlington Arcade nestles in one of London’s Most iconic addresses, in
London’s Mayfair. Bringing the prestige and personality of this awardwinning
store to life, 51 Parfum is a scent where nothing is exactly as
it seems. Juicy Raspberry lends a vibrant contrast to the floral grace
of Rose, Jasmine and Lily, which is made velvety-smooth through a
sensual note of Vanilla. Elegant yet effervescent, 51 is a playful homage
to The Burlington Arcade, where Luxury abounds, and all is not quite
as it seems once you peek behind the curtain of propriety.
Created By British Perfumer Roja Dove, Roja Parfums is widely recognized as the world's most luxurious fragrance house. Roja Dove is renowned for working with only the finest quality materials; from Rose de Mai, Jasmine de Grasse and natural ambergris, all costing considerably more than pure gold, through to handmade, silk-lined boxes, and bespoke crystal-encrusted, 24-carat gold-coated caps, and candles with their fine fragrance-grade oils mixed with the finest wax and painstakingly poured by hand, everything is made without compromise. Each scent is made in England, and Roja Parfums is a true testament to the beauty of British perfumery. Roja Dove is equally well known for his creative perfumery style, with American GQ referring to him as ‘the greatest nose in the world’, and The New York Times considering him ‘a master tailor of scent’. When it comes to luxury fragrance, there is really nothing quite like Roja Parfums.